{"id":2390,"date":"2026-07-08T10:33:23","date_gmt":"2026-07-08T10:33:23","guid":{"rendered":"https:\/\/www.siau.cat\/?p=2390"},"modified":"2026-07-08T10:33:24","modified_gmt":"2026-07-08T10:33:24","slug":"marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria","status":"publish","type":"post","link":"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/","title":{"rendered":"M\u00e0rqueting pol\u00edtic, places a dit i fum: aquest \u00e9s el model d&#8217;\u00abexcel\u00b7l\u00e8ncia\u00bb de la Conselleria"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-1024x576.jpeg\" alt=\"\" class=\"wp-image-2391\" srcset=\"https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-1024x576.jpeg 1024w, https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-300x169.jpeg 300w, https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-768x432.jpeg 768w, https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-24x14.jpeg 24w, https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-36x20.jpeg 36w, https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-48x27.jpeg 48w, https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-350x197.jpeg 350w, https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum.jpeg 1200w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">El conseller d\u2019Educaci\u00f3 i Universitats, Antoni Vera, i la directora general de Formaci\u00f3 Professional i Ordenaci\u00f3 Educativa, Maria Isabel Salas, presentant el nou Batxilerat d&#8217;\u00abexcel\u00b7l\u00e8ncia\u00bb<\/figcaption><\/figure>\n\n\n\n<p>Des del Sindicat Independent, Aut\u00f2nom i Unitari (SIAU) consideram que la manca d&#8217;inter\u00e8s del professorat per incorporar-se al nou Batxillerat d&#8217;Excel\u00b7l\u00e8ncia \u00e9s el reflex d&#8217;una realitat que la Conselleria d&#8217;Educaci\u00f3 i Universitats es nega a afrontar.<\/p>\n\n\n\n<p>Aquest projecte neix com una gran operaci\u00f3 de m\u00e0rqueting pol\u00edtic i de pur <em>postureig<\/em>, pensada per transmetre a la societat la falsa imatge que el Govern aposta per l&#8217;ensenyament p\u00fablic. La realitat, per\u00f2, \u00e9s ben diferent. Mentre es fan grans anuncis sobre programes d'&#8221;excel\u00b7l\u00e8ncia&#8221;, el que veim dia rere dia \u00e9s com es continuen destinant m\u00e9s recursos p\u00fablics, ajudes, concerts educatius i autoritzacions de noves l\u00ednies i centres a l&#8217;ensenyament concertat i privat, mentre l&#8217;escola p\u00fablica continua acumulant mancances estructurals hist\u00f2riques.<\/p>\n\n\n\n<p>La Conselleria hauria de deixar de vendre fum i comen\u00e7ar a invertir de manera decidida en l&#8217;educaci\u00f3 p\u00fablica. No t\u00e9 cap sentit impulsar iniciatives propagand\u00edstiques quan els centres p\u00fablics pateixen des de fa anys problemes greus d&#8217;infraestructures, manca de personal, r\u00e0tios elevades, recursos insuficients i unes condicions laborals que dificulten cada vegada m\u00e9s l&#8217;exercici de la doc\u00e8ncia.<\/p>\n\n\n\n<p>Resulta especialment contradictori presentar un projecte d'&#8221;excel\u00b7l\u00e8ncia&#8221; mentre, paral\u00b7lelament, es desmantellen centres p\u00fablics, com ha succe\u00eft amb l&#8217;IES Polit\u00e8cnic. Aquestes decisions demostren que la prioritat de la Conselleria no \u00e9s refor\u00e7ar la xarxa p\u00fablica, sin\u00f3 maquillar-la amb projectes puntuals amb una incid\u00e8ncia nul\u00b7la sobre els problemes reals del sistema.<\/p>\n\n\n\n<p>Tampoc no \u00e9s casual que nom\u00e9s quatre docents funcionaris de carrera hagin decidit agafar pla\u00e7a en aquest centre. M\u00e9s enll\u00e0 de les explicacions que pugui donar l&#8217;Administraci\u00f3, aquest fet evidencia la poca confian\u00e7a que desperta un projecte que no resol cap dels problemes que el professorat afronta cada dia a les aules. Si, a m\u00e9s, la Conselleria acaba telefonant a funcionaris de carrera per adjudicar-los les places \u201ca dit\u201d, queda encara m\u00e9s en evid\u00e8ncia la finalitat real d\u2019aquesta iniciativa.<\/p>\n\n\n\n<p>Des de SIAU insistim que l&#8217;aut\u00e8ntica excel\u00b7l\u00e8ncia educativa no s&#8217;aconsegueix creant aules d&#8217;elit, places \u201ca dit\u201d pels seus col\u00b7legues de partit, ni campanyes publicit\u00e0ries buides de contingut. S&#8217;aconsegueix garantint que tots els centres p\u00fablics disposin d&#8217;instal\u00b7lacions dignes, plantilles suficients i estables, recursos adequats i unes condicions laborals que permetin atraure i retenir el millor professorat. Sense oblidar que s\u2019ha d\u2019abordar urgentment la dignificaci\u00f3 salarial dels docents de les Illes Balears, que continuen patint unes retribucions clarament rid\u00edcules si tenim en compte el cost de vida del nostre territori.<\/p>\n\n\n\n<p>L&#8217;educaci\u00f3 p\u00fablica no necessita m\u00e9s titulars ni m\u00e9s propaganda. Necessita inversi\u00f3 real, planificaci\u00f3 seriosa i un comprom\u00eds ferm amb la qualitat de l\u2019ensenyament p\u00fablic. Tot el que s&#8217;allunyi d&#8217;aix\u00f2 \u00e9s, senzillament, vendre fum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des del Sindicat Independent, Aut\u00f2nom i Unitari (SIAU) consideram que la manca d&#8217;inter\u00e8s del professorat per incorporar-se al nou Batxillerat d&#8217;Excel\u00b7l\u00e8ncia \u00e9s el reflex d&#8217;una realitat que la Conselleria d&#8217;Educaci\u00f3 i Universitats es nega a afrontar. Aquest projecte neix com una gran operaci\u00f3 de m\u00e0rqueting pol\u00edtic i de pur postureig, pensada per transmetre a la &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abM\u00e0rqueting pol\u00edtic, places a dit i fum: aquest \u00e9s el model d&#8217;\u00abexcel\u00b7l\u00e8ncia\u00bb de la Conselleria\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2390","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e0rqueting pol\u00edtic, places a dit i fum: aquest \u00e9s el model d&#039;\u00abexcel\u00b7l\u00e8ncia\u00bb de la Conselleria &#8212; SIAU - SINDICAT INDEPENDENT, AUT\u00d2NOM I UNITARI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e0rqueting pol\u00edtic, places a dit i fum: aquest \u00e9s el model d&#039;\u00abexcel\u00b7l\u00e8ncia\u00bb de la Conselleria &#8212; SIAU - SINDICAT INDEPENDENT, AUT\u00d2NOM I UNITARI\" \/>\n<meta property=\"og:description\" content=\"Des del Sindicat Independent, Aut\u00f2nom i Unitari (SIAU) consideram que la manca d&#8217;inter\u00e8s del professorat per incorporar-se al nou Batxillerat d&#8217;Excel\u00b7l\u00e8ncia \u00e9s el reflex d&#8217;una realitat que la Conselleria d&#8217;Educaci\u00f3 i Universitats es nega a afrontar. Aquest projecte neix com una gran operaci\u00f3 de m\u00e0rqueting pol\u00edtic i de pur postureig, pensada per transmetre a la &hellip; Continua llegint \u00abM\u00e0rqueting pol\u00edtic, places a dit i fum: aquest \u00e9s el model d&#8217;\u00abexcel\u00b7l\u00e8ncia\u00bb de la Conselleria\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/\" \/>\n<meta property=\"og:site_name\" content=\"SIAU - SINDICAT INDEPENDENT, AUT\u00d2NOM I UNITARI\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T10:33:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T10:33:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.siau.cat\/#\/schema\/person\/810c15694a7e538934bb4be53ebcba0d\"},\"headline\":\"M\u00e0rqueting pol\u00edtic, places a dit i fum: aquest \u00e9s el model d&#8217;\u00abexcel\u00b7l\u00e8ncia\u00bb de la Conselleria\",\"datePublished\":\"2026-07-08T10:33:23+00:00\",\"dateModified\":\"2026-07-08T10:33:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/\"},\"wordCount\":549,\"publisher\":{\"@id\":\"https:\/\/www.siau.cat\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.siau.cat\/wp-content\/uploads\/2026\/07\/Batxillerat-de-fum-1024x576.jpeg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/\",\"url\":\"https:\/\/www.siau.cat\/index.php\/2026\/07\/08\/marqueting-politic-places-a-dit-i-fum-aquest-es-el-model-dexcellencia-de-la-conselleria\/\",\"name\":\"M\u00e0rqueting pol\u00edtic, places a dit i fum: aquest \u00e9s el model d'\u00abexcel\u00b7l\u00e8ncia\u00bb de la Conselleria &#8212; 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